An insightful blog post by Nick Cicero of
Social Fresh prompted us at Schrenk PR to discuss one of the most engaging Facebook posts from
last week.
Facebook released its third quarter results last week, with news that they had reached 1 Billion users. The research also showed nearly 58% of Facebook users are women and 18% post daily status updates. This means that there are more than 500 Million women active on Facebook every day.
“The consumer isn’t a moron. She is your
wife.” ― David
Ogilvy
So, how do you break through the clutter of Facebook? As David Ogilvy said, (and he was talking about
advertising – way before social media was even heard of), it takes more to
persuade someone to buy something than a quick promotion, contest or paid ads.
It’s the combination of creativity, information, and audience desire that
make great content work or poor content look outdated and boring. This holds true today with social media, and
it’s still all about developing relationships.
Disney did it well this past week when they posted a photo of Thumper along
with the modified maxim “If
you can’t say something nice, don’t say nothing at all.” There wasn’t a cute caption, nor a mention
of what movie it came from, yet they racked up more than a quarter of a million
likes and 80,000 shares in three days.
It’s not difficult to see why it was voted one of the top posts of last
week. So, what can you do for your fans
on Facebook to create this exclusivity within a status update? Get creative and break down those barriers. Open up to your customers and share real value
on your Facebook page.
